Which is a best practice for creating an effective ad using the Ad gallery?
- Create only one ad size for each distinct image
- Use a color scheme that complements your image and brand
- Choose one template and use it for all ads
- Use the same color for the foreground and background of the ad
Which is a best practice for creating an effective ad using the Ad gallery
Using images of your products, colors that match your brand, and your logo can help people who see your display ads make a more qualified decision about whether to click them. For example, potential customers can interact with your ads, such as scroll between images and tabs, and watch videos.
Read more here: https://support.google.com/adwords/answer/6223297?hl=en