Which is the best tip for optimizing a TrueView video for viewer engagement?
Look at engagement rate for targeting and focus on the methods with the highest view through rate
Add exclusions to the campaign
Run both an in-stream and a video discovery version of the ad
Increase each target group’s bid by 100%
Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:
- If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.
- If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV.
- If you’re not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.
Read more here: https://support.google.com/adwords/answer/3013684