Which of the following factors wouldn’t change an account’s optimization score?
- Changes in auction dynamics
- Changes in tracked conversions
- Renaming campaigns
- Shifts in spend mix
Explanation:
Your campaign optimization score depends on various factors such us campaign setting, performance. Also, industry data signals. Yet, you can name your campaigns how you want. That won’t influence your ad performance or optimization score.
Scores may even decrease if Google’s algorithm identifies new headroom in your accounts, such as changes in auction dynamics, an update to tracked conversions, and shifts in spending between campaigns.
But Renaming the campaign wouldn’t change an account’s optimization score.
- Eighth chapter: Boost Performance with Optimization Score
- Sub-Chapter: How does optimization score work?