Which of the following is a problem with thinking of your business as a funnel?
- Movement through a funnel immediately stops when things stop flowing into the top of the funnel.
- The shape of a funnel doesn’t match the actual shape of a conversion chart.
- There are many different kinds of funnels, each with its own shape.
- When you pour liquid into a funnel, some of the liquid will stick to the sides of the funnel instead of coming out the bottom.
- There is a larger volume of liquid in the top of the funnel than in the bottom of the funnel.
- After something exits the bottom of a funnel, it no longer has any impact on the things entering the top of the funnel.
- The funnel is an outdated piece of technology that has been replaced in modern times by more elegant solutions.
- A funnel can’t balance upright without external support.