Which of the following is an example of a formal job story?
- It was my anniversary, and I wanted to go someplace nice, so I made reservations at a local bed and breakfast. They offered a packaged deal with a local theater and a restaurant, and it was a good price, so I bought it.
- As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years.
- I wanted to understand my customers’ job to be done, so I interviewed several of them, mapped out the timeline of everything that led them to buy my product, and looked for patterns.
- I have a long, boring drive to work, and I need something to help me stay engaged and prevent me from getting hungry before 10:00.
Explanation: The example that represents a formal job story is: As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years. This statement follows the structure of a job story, which typically consists of three parts: the user or persona, the trigger or situation, and the desired outcome or benefit. In this example, the user is identified as a founder, the trigger is when the company has grown beyond the founder’s ability to control it, and the desired outcome is to learn strategies and design playbooks to guide the company’s growth with the aim of doubling its size within a specific timeframe. This formal job story format provides clarity and specificity, helping to articulate the user’s needs, motivations, and goals in a concise and structured manner. It enables businesses to better understand and address customer needs, inform product development decisions, and align organizational efforts towards achieving desired outcomes. Therefore, the selected answer is correct as it exemplifies a formal job story, demonstrating how this format can be used to articulate user needs and aspirations effectively.
