Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?
Remembering and prefilling preferences of registered users in forms
Asking for registration to use the site
Letting users convert as a guest
Using click-to-call buttons for complicated forms or complex tasks
Explanation:
Participants appreciated the option to call a financial-services company to complete an action over the phone, rather than fill out complicated forms on their mobile devices.
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