Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?
- Unverified status
- Tag active
- Tag inactive
- All of the above
Tracking statuses in Bing Ads tell you if your conversion goal is working and configured properly.
For example unverified status means that Bing Ads hasn’t received any user activity data from the UET tag on your website. Note, that it can take up to 24 hours for Bing Ads to verify. If you see this status, you either have not added the UET tag tracking code to you website or there is an issue with the setup that you need to fix.
There are more possible statuses like No recent conversions, recording conversions, tag inactive etc.