Which statement best defines a launch pad website?
A fully built website that includes all of the ideas your team and stakeholders developed in the strategy stage.
A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version of your old website.
An interactive prototype built in PowerPoint that can be used to gather user feedback and iterate on. Once the feedback is collected, the launch pad is turned into a full website.
A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data.