Which targeting option can help you reach people who’ve previously visited your website?
Interest category targeting
The remarketing is a clever method to associate with visitors to your site who might not have made a prompt buy or request.
Remarketing demonstrates advertisements to individuals who’ve gone to your site or utilized your versatile application. At the point when individuals leave your site without purchasing anything, for instance, remarketing causes you reconnect with them by indicating important promotions over their distinctive gadgets.
Remarketing shows ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
Read more here: https://support.google.com/adwords/answer/2453998