Which two options must be true to use open optimization? (select two)
- More than one row in the feed must be eligible to serve
- In “Step 3: Manage Rules” rotation must be set to “Optimized”
- Only one row in the feed must be eligible to be served
- The dynamic feed must include a row with “optimize” in the cell
Explanation:
The correct answers are In ‘Step 3: Manage Rules’ rotation must be set to ‘Optimized’ and More than one row in the feed must be eligible to serve. Open optimization in dynamic advertising involves setting specific conditions and configurations to maximize the effectiveness of ad delivery based on real-time performance and audience engagement metrics. Firstly, in ‘Step 3: Manage Rules,’ setting rotation to ‘Optimized’ allows the ad server to dynamically select and serve the most effective content variation from the feed based on performance data such as click-through rates or conversions. This dynamic rotation ensures that the ad campaign continuously adapts to optimize for better outcomes. Secondly, having more than one row in the feed eligible to serve is crucial because open optimization requires multiple content variations to compare and select the best-performing option. This setup enables the ad platform to evaluate and adjust ad serving based on which content resonates best with the target audience, improving overall campaign performance and efficiency. Conversely, options like having only one eligible row in the feed to serve or requiring a specific feed cell content (‘optimize’) do not align with the foundational requirements of open optimization, which prioritizes dynamic selection and adjustment based on broader performance metrics and content variety. Therefore, In ‘Step 3: Manage Rules’ rotation must be set to ‘Optimized’ and More than one row in the feed must be eligible to serve are the correct answers as they reflect the essential conditions necessary for implementing open optimization strategies effectively in dynamic advertising campaigns.
Open optimization allows the ad server to choose the most successful creative version to show on impression. This type of dynamic feed is the simplest to set up. Instead of creating rules or targeting columns to choose which rows of the feed to show, open optimization selects from all rows of the feed. When your campaign first starts, rows are randomly selected from the feed and performance data is gathered by the ad server. When optimization begins, 10% of impressions will continue to show a random selection of the eligible rows to test and explore the different creative versions. That way if another row begins to perform better, it will get selected instead.
Step 3: Manage Rules. Confirm that the “Type” drop-down is set to Open and the “Rotation” drop-down is set to Optimized.
Read more here:https://support.google.com/richmedia/answer/3414840
