Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Employment targeting allows you to serve your ads only to those people who work in a specified field.
Explanation:
You can use device targeting and location targeting to optimize your google ads campaign. You can set the custom bids for these targeting options. If you are getting better conversions from a particular device or geo-location you can increase the bid for that. Reach your customers on any device, including desktops, tablets, and smartphones using the device targeting option.
- Learn more here: https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
- First chapter: Grow Your Business with Google Ads
- Sub-Chapter: Support your business goals with Google Ads