Why are there more visits from Yandex.Direct in the “Ad systems” report than in reports in Yandex.Direct?
- Yandex.Direct group reports only show visits that led to conversions, so there are far fewer of them than in the “Ad systems” report.
- This is impossible. There must be a bug. You should contact the support service.
- The “Ad systems” report shows the number of visits for all clicks, both valid and invalid.