Why Do Search Ad Extensions Matter?
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
Why do search ad extensions matter to clients?
- They guarantee a higher engagement for advertisers
- They increase the ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
- The CPC on ad extensions is lower than on a search ad headline
Explanation:
Providing relevant ad extensions encourages users to make more informed decisions and take action. Using ad extensions that make sense increases the likelihood of matching a user’s moment and addressing their signals. As a result, your ads will be more relevant and draw higher engagement.
- Fifth chapter: Make ads relevant with Search Ad Extensions
- Sub-Chapter: Choose the right ad extensions