Why is it important to look at the overall revenue and CPMs per country?
To verify the macro level market trends that influence viewership, CPM, and ad rates.
To identify how each country contibutes to overall revenue based on viewership and CPMs.
To identify the potential advertising agencies in each country to target.
To identify the demographics in each country.
CPM stands for “cost per mille” (or just “cost per thousand”). In other words, the amount an advertiser pays to have its ads served against videos 1,000 times. However, it’s important to understand that CPM’s depends on many different factors. For example, geographic, seasonal, macro trends, industry and so on. Also, the country’s local economic environment or monetary policy could affect CPMs for that country.
So, why is it important to look at the overall revenue and CPMs per country? Analyzing CPMS per country will let you understand how different countries contribute to overall revenue. With this information, you can better target your videos and optimize earnings.
Tip: review the ad revenue, CPMs and geography alongside each other for better analysis.
Learn more on the official Google support website.