Why is it important to sell Growth-Driven Design differently?
- Because the timelines are often shorter which means the sales reps must better position the service to ensure prospects understand it right away.
- Because unlike traditional web design, GDD requires the heads of each department to be involved in the website discussions.
- Because if we don’t rewrite the story in the prospect’s mind and convince them to adopt the new mindset toward their website, they will not be a good fit for GDD
- Because selling GDD requires an understanding of the prospect’s users, thus we must conduct user experience research pre-sale.