Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?
A post’s Conversation Rate can be high because it has received a large number of negative comments
Sentiment is the dividend in the Conversation Rate formula
Sentiment analytics are how you get from a Conversion Rate to a Conversation Rate
So the data being interpreted is unbiased by emotion and not open to interpretation
Sentiment is not related to Conversation Rate