Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?

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Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?

A post’s Conversation Rate can be high because it has received a large number of negative comments

Sentiment is the dividend in the Conversation Rate formula

Sentiment analytics are how you get from a Conversion Rate to a Conversation Rate

So the data being interpreted is unbiased by emotion and not open to interpretation

Sentiment is not related to Conversation Rate

https://www.youtube.com/watch?v=KLc3Q7XugJg

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