Why is it recommended to refer back to the initial sales call notes during the early strategy planning sessions with the client?
A) Because it helps set precedent for your work and reaffirms your original retainer as foundational to the goals you’re discussing and planning now.
B) Because it helps you identify the client’s weaknesses.
C) Because it seats you in a position of power.
D) Because sales sets expectations, and you need to distance yourself from them as soon as the real marketing work begins.