Why is the Sales Qualified Lead (SQL) stage important for both your sales and marketing teams?
It will help your sales and marketing teams remain on the same page in terms of the quality and volume of MQLs that marketing is handing over
It has no relevance to smarketing and is simply used for executive teams to track sales activity
It will help your marketing team determine if they need to use closed-loop reporting
There is no difference between an SQL and an MQL, thus this stage has no relevance to smarketing