Why should you link your client’s Google Ads account to Search Console?
- See how your ads performed when triggered by actual searches
- See how often your ads rank higher in search results than those of other advertisers
- See if people reach your client’s website via ads or organic search results
- See which campaigns have the biggest changes in clicks, costs, and conversions
You know that you can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page.
Read more here: https://support.google.com/google-ads/answer/3097241