With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:
- A) Automatically adjust your daily budget to serve less ads on Google Display Network pages.
- B) Use data from the Display Network auction to revise the cost of your Search ads
- C) Automatically reduce your cost-per-click bids on the Google Display Network
- D) Send notification that your bids should be adjusted
