Within Hootsuite Analytics, you can use Widgets/Metrics, which are:
A) pre-set displays of Line Charts, Tables, and TreeMaps
B) tools for tracking the posts and conversations happening in your area
C) executive-level overviews of common, aggregated metrics
D) pre-set campaign templates, targeted at specific social media objectives
E) individual displays of a specific metric
Within a Hootsuite analytics board, you can add a widget/metric, which is: an individual display of a specific metric. Hootsuite is a program many business use to keep track of social media marketing, data received from this and how their competitors are trending. You can search different metrics and keep important information saved to make comparisons overtime.