You and another partner have a match policy of Monetize on separate non-music assets. If a user video is claimed by both of your assets, and no other assets, who receives the revenue?
The revenue flows to the partner with the longer reference match.
The partner who reviews the claim first would receive the revenue.
YouTube holds the revenue until one partner releases its claim.
You each receive 50% revenue.
A Match policy is a policy that the YouTube system associates with a video. However, multiple claims scenarios also happen. And that could make some complications. In general, when a video is claimed by multiple assets, YouTube examines each policy. If a policy is “monetize”, it’s also possible that the revenue will be shared.
In YouTube, we calculate revenue share in multiple claim scenario according to the number of active monetized claims. I this case, a video is claimed by 2 non-music assets. And, a matching policy is “monetize”. So, each partner will receive 50% of the revenue. In other words, will split the revenue in 2 equal parts.
For example, If we had claims for 4 non-music assets, all of which are “monetize”, each partner would receive 25% of the revenue.
Learn more on the official Google support website.