You and another partner have a match policy of Monetize on separate non-music assets. If a user video is claimed by both of your assets, and no other assets, who receives the revenue?
- The revenue flows to the partner with the longer reference match.
- The partner who reviews the claim first would receive the revenue.
- YouTube holds the revenue until one partner releases its claim.
- You each receive 50% revenue.
A Match policy is a policy that the YouTube system associates with a video. However, multiple claims scenarios also happen. And that could make some complications. In general, when a video is claimed by multiple assets, YouTube examines each policy. If a policy is “monetize”, it’s also possible that the revenue will be shared.
In YouTube, we calculate revenue share in multiple claim scenario according to the number of active monetized claims. I this case, a video is claimed by 2 non-music assets. And, a matching policy is “monetize”. So, each partner will receive 50% of the revenue. In other words, will split the revenue in 2 equal parts.
For example, If we had claims for 4 non-music assets, all of which are “monetize”, each partner would receive 25% of the revenue.
Learn more on the official Google support website.