You ask your coworker April to review the latest call-to-action you’ve created. April says that you must add an image in order for the call-to-action to be fully optimized. How would you respond to April?
A) “I don’t need an image. Search engines can’t read alt text on a call to action with an image.”
B) “I don’t need an image because it’s not required in order for the call-to-action to be considered fully optimized.”
C) “I’ll add an image next to the call-to-action once we place it in the email newsletter.”
D) “You’re right April. The only way that a call-to-action is fully optimized is when it contains an image.”