You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
- average conversion rate
- average lead-to-customer rate
- average revenue
- average lifetime value of a customer
or
- $2.99
- $3.00
- $3.01
- $5.00