You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
Display Network only
Display Network with Search Select
Search Network with Display Select
The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web. Your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
Google recommends new advertisers start with a “Search Network with Display Select” campaign type, which offers a wide variety of potential placements for your ads.
Read more here: https://support.google.com/adwords/answer/1704395?hl=en