You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
Brand names of your top competitors’ cameras
Words from headlines on your website, like “electronics” and “sale on cameras”
General phrases related to photography, like “camera lens” and “camera base”
Words in your ad text, like model names of digital cameras
Select more specific keywords that directly relate to your ad’s theme if you want to target customers who may be interested in a particular product. Using more specific keywords would mean that your ad only appears for terms that apply to your business. But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you’d like.