You have just been promoted to lead all of your organization’s inbound efforts. Your first area of business is to set your team’s SMART goals for the year. Which of the following is critical to ensuring your goals are “attainable”?
A) Analyze your current and historical metrics and benchmark data
B) Have assets already built out to help with this goal
C) Be very specific as to who is responsible for each goal
D) Review the median traffic and conversion ratres of your competitors