You just received low results from an awareness campaign for a local non-profit you manage. You used a wide array of signals to make sure you provided relevant answers across the entire journey. What will you try next time?
- Combine fewer signals, so that you reach more people
- Completely start over from scratch with a new campaign
- Combine even more signals, so that you are sure to reach more people
- Absolutely nothing and let this pass you by as a lesson learned