You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
Raise the target cost-per-acquisition (CPA) bid
Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
Use target outranking share bidding
Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
It’s a waste of money if you don’t have properly build landing page and carefully selected keywords. A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will show at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.