You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
English; the 25-mile radius around the bed and breakfast
French and English; the 5-mile radius around the bed and breakfast
English; the United States
English; southern France
Misleading question. Southern France is a huge area with many airports, stations, ports and also offering tons of different accommodations. Don’t think it’s a good practice to target tourists who just landed in Nice while your hotel is in Perpignan… 500km away.. I would choose to target 25 miles radius as more cost-efficient option. Anyway, For Google correct answer is English, Southern France.
You can help ensure that your ads reach the customers you want. Use location and language settings to have your ads appear to customers in your targeted geographic locations, or to customers who have selected your targeted language as their interface language.
Read more here: https://support.google.com/adwords/answer/1722072
Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries. This is perfect option for a business that delivers within a selected radius.
Read more here: https://support.google.com/adwords/answer/1722043