You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
English; the 25-mile radius around the bed and breakfast
French and English; the 5-mile radius around the bed and breakfast
English; the United States
English; southern France
Misleading question. Southern France is a huge area with many airports, stations, ports and also offering tons of different accommodations. Don’t think it’s a good practice to target tourists who just landed in Nice while your hotel is in Perpignan… 500km away.. I would choose to target 25 miles radius as more cost-efficient option. Anyway, For Google correct answer is English, Southern France.
You can help ensure that your ads reach the customers you want. Use location and language settings to have your ads appear to customers in your targeted geographic locations, or to customers who have selected your targeted language as their interface language.
Read more here: https://support.google.com/adwords/answer/1722072
Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries. This is perfect option for a business that delivers within a selected radius.
Read more here: https://support.google.com/adwords/answer/1722043
AdWords location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.
Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you won’t. This specific type of targeting could help increase your return on investment (ROI) as a result.
When it comes to advertising on AdWords, consider the real estate adage: “Location, location, location!” Regardless of how great your ad is, it probably won’t perform as well if it doesn’t appear in the right places. Reach your customers where they are and where your business can serve them by using AdWords location targeting. You can set and then adjust your location targeting settings at any time.
Targeting the right locations for your business
Get guidance on choosing the location targets that are most appropriate for your business.
Compare location target types: countries, areas within a country, or radius
Tips for choosing the right locations for your business
Set up location targeting
Click an option below for location targeting instructions. Keep in mind that available location target types vary by country.
Suggested time for task: 5-7 minutes
How to target entire countries
How to target areas within a country
Set location targeting for multiple campaigns at once
How to target a radius around a location
About the provided location targeting suggestions
Advanced: Targeting multiple locations in bulk
AdWords allows you to add a bulk list of up to 1000 location targets at a time, rather than adding each location one-by-one. We also offer tools for bulk editing. Click an option below to find out more.
How to add multiple location targets in bulk
How to target multiple locations across campaigns
Other bulk editing options