You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
- The tracking code has been altered and is reporting incorrectly
- There is a new referral source that is directing a lost of new traffic to the site
- There is unidentified referral traffic that is likely bot traffic
- New pages or subdomains have been recently indexed in organic search
- All of the above
You receive an intelligence alert notifying you that there has been an unexpected spike in traffic
Explanation:
Don’t let those limit you though. Think about the things you look for, or would look for, or might expect, that aren’t covered here and create an alert for that as well. Then even if you forget to check out your analytics on a daily basis, Google Analytics itself will still give you a poke if something interesting is happening.
Here’s another one that you probably aren’t using, but you should. In fact, I think this is probably one of the KEY things you should do when setting up an account and a new website, and it’s my bet that the vast majority of people don’t do it at all.
So That’s 55+ Ways to Use Google Analytics Custom Alerts. Don’t let those limit you though. Think about the things you look for, or would look for, or might expect, that aren’t covered here and create an alert for that as well. Then even if you forget to check out your analytics on a daily basis, Google Analytics itself will still give you a poke if something interesting is happening.
https://www.youtube.com/watch?v=mx8v-kY56Do