You recently started using a software that identifies the company from which an anonymous visitor originates. You find that someone from Sprocket Corporation has been visiting your website and their company fits your ideal buyer profile. What should you do?
Find the contact at the company that is the most likely buyer of your solution
Create a new lead in your CRM with the appropriate point-of-contact and their company
Move the new lead to the enrichment step of an identify process
All of the above