You want to prevent your ads from appearing for certain search terms. How would you do it?
Remove the related search terms from your product titles in your product data
Put shorter descriptions in your product data
Remove products from your product data
Add negative keywords to your campaign or ad
You want to prevent your ads from appearing for certain search terms. How would you do it
It’s important to add negative keywords to your campaigns to optimize your ads and reach only very targeted audience. Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.
For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.