You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
Search Network with Display Select
Display Network with Search Select
Display Network, advanced
Search Network, advanced
“Searching on Google” points to Search Network. “surfing pet-supply website” points to Display Network. The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web.
Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.
Read more here: https://support.google.com/adwords/answer/3437721?hl=en