Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
- An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
- A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network
- An image ad featuring a drawing of the restaurant on the Display Network
- A text with a call extension on the Search Network
Question creates some confusion. In given answers an image ad and lightbox ad both could be used for “branding”. However in most cases lightbox ad seems a better solution, but if you are focusing on “menu items”, do you really directly “increasing brand awareness” as in given question? Reach, captivate, and delight your potential customers with interactive Lightbox ads. When people engage with Lightbox ads by clicking, tapping, or hovering, the ads respond. They may expand to fill the screen, display videos, or allow people to tap through a set of images.