Your client Lucy, a marketer at Top Chocolate Shop, wants you to add a CTA to each image in the image slider on the homepage. Lucy tells you that she wants to have more CTAs so she can generate more leads. How would you respond?
You’re correct, Lucy. The more CTAs we can place on the homepage, the more likely it is for a user to click on one.
I don’t think that’s the best approach. An extremely small percentage of users are likely to click on CTAs beyond the first CTA in an image slider.
You’re right, Lucy. CTAs above the fold are more likely to be seen and so we should add as many CTAs as possible.
I’d like to add the CTAs to the image slider, but it’s not possible to have a CTA and image slider in the same space.