Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
AdWords policies can help web user distinguish between ads and search results
AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
AdWords policies can keep disapproved ads and websites out of organic search results
AdWords policies can help keep ad costs low and affordable for advertisers
Google’s advertising policies are designed to promote a good experience for people viewing ads, to help you be successful with your ads and to help make sure that ads follow applicable laws in the countries where they appear. All AdWords ads go through an approval process to ensure that the ads are safe and appropriate for users. Every time that you create a new ad or make changes to an existing ad, it will automatically be submitted for review to ensure that it follows our advertising policies.