Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website.
What will they need to create in their first Google Search Ad group? (Choose two.)
or
- Delivery times
- Device types
- Keyword list
- Country targets
- Default bid amount
Explanation:
For the first Google Search Ad group focused on increasing downloads of recipe printouts for Vince’s Veggies, the two elements they would need to create are:
- Keyword list: It’s crucial to create a relevant and targeted list of keywords related to cooking categories to ensure that the ads are shown to users actively searching for recipes within those categories.
- Default bid amount: The default bid amount is essential as it determines the maximum amount the advertiser is willing to pay for a click on their ad. It’s a fundamental aspect of the bidding strategy, helping to control the ad’s visibility and placement in the search results.
While the other options (Delivery times, Device types, and Country targets) might be important for certain campaign aspects, they are not specifically related to the creation of the first Google Search Ad group aimed at increasing downloads of recipe printouts.