Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
- Managed placements
- In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category
- Dynamic remarketing
- Similar audiences
Confusing question. Similar audiences, In-market audiences and even Managed placements could be equally correct answers depending on situation. However, Google remarketing allows you to reach people who have already visited your site and connect with an audience that’s already interested in your products or services. You probably also want to find new visitors for your site, and what better way to do this than by finding people who are similar to your existing site visitors. The “similar audiences” feature enables you to find people who share characteristics with your site visitors. By adding “similar audiences” to your ad group, you can show your ads to people whose interests are similar to those of your site visitors, which allows you to reach new and qualified potential customers.
Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.
Read more here: https://support.google.com/adwords/answer/2497941?hl=en