Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
Make sure the landing page is closely related to the ad
Increase the average daily budget for the campaign
Broaden the list of keywords to reach more potential customers
Increase the cost-per-click (CPC) bid for low-performing keywords
Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate
- Make sure your landing page is directly relevant to your ad text and keyword.
- Provide useful information on your landing page about whatever you’re advertising.
- Try to offer useful features or content that are unique to your site.
- Transparency and trustworthiness
Read more here: https://support.google.com/adwords/answer/2404197
Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.
This article explains how you can improve your landing page experience. For specific instructions on how to optimize your website for mobile, see Principles of mobile site design and Create an effective mobile site.
Before you begin
Keep in mind: Landing page experience is different from site policy violations. If your site violates AdWords policy, you receive no landing page experience rating at all, and your ads don’t run.