Your colleague Jana imported contacts collected from a recent trade show and is planning to send the contacts an email. In adding contextual marketing to the email, Smart Content Insights show that 98% of the email recipients have an offline source. What does this mean?
A) It means that since the contacts came from a trade show, the referral source is unknown.
B) It means that since the contacts were imported, referral source is not a good approach to segmentation for the email.
C) It means that since Jana was not connected to the internet while importing the contacts, the data is incomplete.