Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to decide upon next in planning a contextual marketing strategy?
A) Draft the content to be shown to “Copywriter Charles.”
B) Her method for segmenting the homepage visitors.
C) What type (CTA, form or text) of smart content to add to the homepage.
D) Map out the CTA conversion path for all CTAs geared towards “Copywriter Charles.”