Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
It’s easy to get overwhelmed and best to start small in your efforts.
Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
Your users will be confused by having different options on each landing page.
It’s only possible to personalize one section of the website at a time.