Your coworker recently tested two different subject lines to see how they would impact the open rate of her most recent email send. She excitedly tells you that the first subject line won the test. How should you respond?
“Was the confidence level of the results 99%? Otherwise, it’s not statistically significant.”
“Nice! Send an email to the team and let them know to use your findings on all emails going forward.”
“It only matters if you get the same result on three different email sends.”
“Did you make sure you sent the email to enough contacts?”