Your friend sends you a link to a company who they think would be a good fit for a retainer with your agency. Your friend has worked with this company before and told you that they’re already excited about working with you. You start looking at the company’s website and you notice that they meet a lot of the secondary criteria of the Prospect Fit Matrix, but they don’t sell something that involves a considered purchase process. Based on the Prospect Fit Matrix, are they a good fit for an inbound retainer?
Yes, they already want to work with you, and as long as a prospect meets at least one of the primary fit characteristics they are probably a good fit.
No, the primary criteria is the most important in determining prospect fit. Even though they meet some secondary criteria, they are unlikely a good fit.
Yes, both the primary and secondary criteria is important in determining prospect fit and since they meet the majority of these, they are a good fit.
No, a prospect must meet all of the primary and secondary criteria to be considered a good fit.
