Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?
- Create new ad groups with several keyword match types
- Create new ad groups with related keywords grouped together
- Remove half of the keywords from the ad group
- Create one ad group for every five keywords
Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
Read more here: https://support.google.com/google-ads/answer/6298