Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?
- Hootsuite Inbox
- Drafts
- Owly Link Shortener
- Hootsuite Photo Editor
- Hootsuite Composer
- Hootsuite App Directory
or
Your organization is planning a new marketing Campaign to promote downloads of a new app. You are tasked to drive as many people as possible to your organization landing page.
What feature would you use to demonstrate landing page conversions?
- Owly Link Shortener
- Hootsuite Composer
- Hootsuite Photo Editor
- Hootsuite App Directory
Explanation
The Hootsuite tool that is irrelevant to accomplishing this task is Hootsuite Inbox. The Hootsuite Inbox provides a list of all the social conversations consisting of public and private messages but it is not useful in this particular case.
Composing and scheduling of 50 messages can be done with Hootsuite Composer, The brand-approved visuals can be used in the post from Google Drive using the Cloudview app via Hootsuite App Directory. Photos can be cropped appropriately using Hootsuite Photo Editor.
Team members working on the post can save it as a Draft and other team members who are part of that Hootsuite Organization can edit the Draft and add the required Captions. So, the Draft feature is required.
Lastly, a shortened, trackable weblink for the marketing landing page can be obtained using the Owly Link Shortener. The only tool that is not required in this case is Hootsuite Inbox.
