Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website pages visited. Which approach will you take?
A) A combination of Karl’s and Kathy’s approaches
B) Kathy’s implicit approach
C) Neither Karl’s nor Kathy’s approach
D) Karl’s explicit approach