Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
- Create a campaign with ads and keywords written in French
- Create a campaign targeting Paris and languages other than French
- Create a campaign targeting French and regions other than Paris
- Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Choose the language and geographic locations — such as a country, region or city — where your customers are located. After you set these targeting options, AdWords determines who to show your ads to based on several factors: the Google domain people use (like www.google.de or www.google.co.uk), their search term, their computer’s IP address (which can estimate its geographical location), their language preference set for Google, and the languages of sites they visited in the past.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en
If you try to communicate with others who don’t speak the same language, you might find it tough to get your message across. Similar to AdWords, you want your ads to appear for customers who can understand them.
Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.
Choose your target language
Language targeting allows you to choose the language of the sites that you’d like your ads to appear on. We’ll show your ads to customers who use Google products (such as Search or Gmail) or visit sites on the Google Display Network (GDN) in that same language. Keep in mind that AdWords doesn’t translate ads or keywords.
Let’s say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up an AdWords campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers’ Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords. Keep in mind that if your customers searched in Spanish but their Google interface language settings were set to English, your ads wouldn’t show. That’s why targeting all languages might be helpful.
Target languages on the Search Network
Unless you only want to show your ads to people who speak a single language, you might find it helpful to target all languages. By targeting all languages, you can reach people who speak more than one language and may search in several languages. Let’s say someone speaks English and Spanish but set their Google interface language setting to Spanish. It’s possible that person may also search for something in English, like “buy shoes online.” If you have a campaign with these English keywords targeting the English language, that person wouldn’t see your ad. That’s why targeting all languages can help you reach more potential customers.
Keep in mind that targeting all languages isn’t always the best approach. If you have an ad with a word like “hotel” that’s spelled the same in many languages, you shouldn’t target all languages. Otherwise, people who may not understand the language your ad is written in might still see it. If you want to show this type of ad in multiple languages, we recommend creating separate campaigns for each language. That way you can make sure the language you target is the same as the language your ad is written in.