Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
- Create a campaign with ads and keywords written in French
- Create a campaign targeting Paris and languages other than French
- Create a campaign targeting French and regions other than Paris
- Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
Choose the language and geographic locations — such as a country, region or city — where your customers are located. After you set these targeting options, AdWords determines who to show your ads to based on several factors: the Google domain people use (like www.google.de or www.google.co.uk), their search term, their computer’s IP address (which can estimate its geographical location), their language preference set for Google, and the languages of sites they visited in the past.
Read more here: https://support.google.com/adwords/answer/1722078?hl=en