You’re running an exploratory call with a potential buyer and you’ve had previous discussions about why they need to purchase your service. How should you start the call?
Start with a strong agenda and then build some rapport.
Start by building some rapport and then begin where the previous conversation left off and dig right in.
Start by building some rapport and then recap what you learned and shared from previous conversations.
Start with a strong agenda and then ask them if they have any questions before you begin your presentation.